The ideal view rate varies depending on industry, audience, and campaign type. However, general benchmarks include: If your landing page view rate is below 20%, it may be time to review your ad relevance, targeting, and page performance. Factors That Influence View Rate 1. Ad or Link Relevance When ads and landing page messaging align,…
A landing page is often the first impression potential customers have of your business. If designed effectively, it can capture leads, drive sales, and encourage specific actions. But what makes a landing page high-converting? Let’s break it down. 1. Start with a Clear Goal Every landing page should have one primary purpose—whether it’s generating leads,…
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results, such as Google, Bing, or Yahoo. The goal is to attract more organic (non-paid) traffic by making a website more relevant, trustworthy, and user-friendly. Understanding SEO SEO involves optimizing various aspects of a website, from its content and design…
In an age where data drives decision-making and Artificial Intelligence (AI) is reshaping industries, businesses need a clear roadmap to harness these powerful tools effectively. This roadmap is known as a Data & AI Strategy. Understanding Data & AI Strategy A Data & AI Strategy is a structured plan that defines how a business collects,…
In today’s digital marketplace, selling products and services online has become essential for businesses of all sizes. But to succeed, a simple website isn’t enough—you need an e-commerce solution. Understanding E-commerce Solutions An e-commerce solution is a platform or system that allows businesses to sell products or services online. It includes everything needed to create,…
In today’s digital-first world, having a website is essential for any business. But not all websites are created equal. While some are built using ready-made templates, others are crafted from scratch to meet specific business needs. This process is known as custom web development. Understanding Custom Web Development Custom web development is the process of…
